Mobile App Development
Native and cross-platform mobile apps with AI features, built for iOS and Android. Below are every essay and field note we have published on this topic, newest first.
Nobody Needs Another Mobile App
Most companies that ask us for a mobile app do not actually need one. Here is how to tell whether you are the exception.
Apr 21, 20266 min readWhy Most Businesses Should Not Build a Mobile App
The default assumption that every business needs an app is wrong. Here is the test that tells you whether you actually need one, and what to build instead.
Apr 7, 20265 min readNative vs Cross-Platform: The Honest Answer
Everyone has an opinion on this. The real answer depends on the app, the team, and the budget. Here is how we actually decide.
Apr 5, 20266 min readThe Real Cost of Maintaining a Mobile App
The build is the cheap part. What comes after is what most teams underestimate, and it is usually what kills the ROI.
Mar 17, 20265 min readWhy React Native Is the Right Default for Most Apps
The native vs cross-platform debate is exhausting. The honest answer is that React Native wins for most business apps, and here is why.
Mar 5, 20265 min readPush Notifications Are the Main Event
The reason your app exists is probably the notification. Here is how to design a notification strategy that users tolerate instead of turning off.
Feb 19, 20265 min read